The Cleaner Clean You Can Truly Feel

ENAMÜR’s plant fiber-powered network is clinically proven to remove up to 7X more plaque with regular brushing.

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Engineered To Shine!

The TRÜTH about toothpaste is that there have truly been no significant innovations in toothpaste that meaningfully benefit your oral health since the introduction of fluoride decades ago…. until now!

Our revolutionary plant fiber-powered network removes up to 7X more plaque, removes stains, and gently whitens your teeth with less abrasion and without harsh chemicals.

The result? Every brushing feels more like a professional cleaning that lasts all day — leaving your teeth cleaner, brighter, healthier.

Try it and feel the difference
A close-up of a woman smiling brightly, pointing at her perfect white teeth

Toothpaste, Reimagined

ENAMÜR is powered by a patented all natural plant fiber network. Backed by science, not just smiles.

A woman holds a toothbrush with toothpaste in a modern bathroom

7X More Plaque Removal

Clinically proven to remove up to 7X more plaque compared to a leading toothpaste brand.

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Man in a white shirt smiling and pointing at his teeth with both index fingers

Low Abrasion, Enamel Safe

Lower abrasion formula shown to remove stains and whiten as well as leading whitening toothpaste brands.

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A tube of Enamür cream in its box lies next to a microscope and a petri dish containing green plant samples

Plant Fiber Technology

Plant fiber network powered by nature designed to brighten your smile.

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What Makes ENAMÜR Different?

Most toothpastes try to clean with foaming surfactants and abrasive additives, and do not accomplish more than your toothbrush and water alone. 

Our patented plant fiber-powered network mechanically removes plaque and stains with normal brushing, not with chemicals, antimicrobials or high levels of abrasive compounds.

The Cleaner Clean You Can Truly Feel.

Learn more About ENAMÜR
A minimalist setup featuring a gray vase with a pine branch, two turquoise toothbrushes in a glass, and a tube of ENAMUR Peppermint toothpaste

Choose Your Flavürs

Both ENAMÜR flavürs use the same breakthrough plant fiber-powered technology. The difference? Just your preferred taste.

A tube and box of ENAMÜR Peppermint toothpaste

ENAMÜR Peppermint

A cool and refreshing experience that’s MINT to last!

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A tube and box of ENAMÜR Peppermint toothpaste

ENAMÜR Bubblegum

A delicious fruity fun flavür that appeals to all ages!

Coming Soon

What Our Customers Are Saying

People who switched to ENAMÜR truly noticed the difference right away!

  • Eric TeDuits

    Eric TeDuits

    DDS, MS

    STAR STAR STAR STAR STAR

    I never expected such a difference — ENAMÜR made my teeth feel noticeably cleaner. With so little innovation in toothpaste over the years, this is a real game changer!

  • Michelle Garsha

    Michelle Garsha

    CEO, Biotech / Diagnostics & Innovation

    STAR STAR STAR STAR STAR

    Absolutely phenomenal toothpaste — I felt the difference immediately. My teeth stay cleaner for hours, look whiter. Truly in a league of its own.

  • Hailey Peterson

    Hailey Peterson

    Aveda Hairstylist

    STAR STAR STAR STAR STAR

    I absolutely love this toothpaste — saw remarkable results within a week! The mint is just right, not overpowering. 10/10 would recommend.

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    Questions? Get In Touch With us

    ENAMÜR toothpaste is designed for everyday use. Please follow the instructions for use provided on each tube and carton.

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