The Boka vs. Crest Battle: NAD’s Nano-Hydroxyapatite Decision and the Future of Fluoride-Free Claims
If you’ve been following the toothpaste wars, May 2025 marked a pivotal moment when the oral care industry found itself in the spotlight over a heated dispute between two very different approaches to dental health. On one side, you had Essor Group, the company behind Boka’s nano-hydroxyapatite toothpaste, promising a fluoride-free future for oral care. … Read more